Chip the Wolf is the current mascot for Cookie Crisp. He replaced Chip the Dog as the cereal's mascot in the United States in 2005.
He loves Cookie Crisp. His catchphrase is "Cooookie Crisp. Next time, it's mine!"
In 2002, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries is Chip the Wolf (originally known as The Howler), a wolf who fruitlessly attempts to steal Cookie Crisp from children much like how the Trix Rabbit would when it comes to Trix, and describes the cereal: "It looks like chocolate chip cookies. Tastes like 'em too. But it's a breakfast cereal!". He is voiced by Marc Silk (UK) and Robb Pruitt (US).
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Chip without clothes starting in 2009.