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There were different types of X's Colors cereal, including Meijer and Spartan Stores. Now, Kellogg's has their own brand of X's Colors with new character X's the Magical! It would aired on December 6, 2016 by new cereal.

MarshmallowsEdit

  • Hearts - Pink
  • Moons - Yellow
  • Letter X - Blue
  • Stars - Orange
  • Diamonds - Red
  • Clovers - Green
  • Flowers - Gray
  • Horse Shoes - Purple

Voices in CommercialsEdit

  • Arthur Anderson as X's the Magical (December 6, 2016 - December 12, 2017) (archive recording)
  • Jeff Bergman as X's the Magical (Febuary 26, 2018 - July 6, 2020)
  • Maurice LaMarche as X's the Magical (August 17, 2021 - present)